Estimated Reading Time: 6 minutes
Whether your role falls into nonprofit marketing, fundraising, executive leadership, or elsewhere, you already know the importance of social media.
Today, organizations use social networks like Twitter, Instagram, LinkedIn and Facebook to spread key messages, engage supporters, promote events, and so much more.
As these platforms continue to grow and evolve, many of us are left wondering how best to use them. Should content be shared on every social network? Do audiences vary? Are there different strengths and weaknesses of each channel?