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By now, we’re sure you’ve noticed that Google is displaying key information right in its search results for many terms. For example, if you search for “how to tie a tie” on Google, you’ll get a list of instructions without having to click on any links. This is called the Featured Snippet Box, and it has been built by Google to provide the most relevant answers and content in a quick, easy-to-read manner.
For nonprofits, this can be very, very useful. In addition to the increased exposure it provides for your donor development strategies, it is also a great way to get accurate information out to the public. For example, health care nonprofits can seek share preventative tips, while social services organizations can can have important statistics seen by the largest interested audience.